12 Steps to F&I Succe$$ - Step I Meeting

[admin]

How important are those first few seconds in meeting a customer who is apprehensive about the next hurdle in the buying process and expecting the worst to happen?

The first few seconds set the stage for all that will follow. You have only the first few seconds to allay suspicions, defuse defensiveness, and put the customer at ease with you and the F&I process.

It isn't hard to imagine why a customer might be “on guard.â€

[AutoFinanceInsider]

Jan, I have been reading your articles for several years and this is one of the best F&I training segments you've published. Fantastic!!!

Link R.